Mamaearth bidding dates
The IPO is scheduled to begin on October 31 and end on November 02. Mamaearth IPO is anticipated to make a whopping 1701 crore rupees by selling 41,248,162 shares at a face value of ₹10 each.
There were many speculations about the Mamaearth IPO release date, and Honasa Consumer, which is the parent company of MamaEarth, will be opening its IPO on October 31, 2023. The IPO will be closing on Thursday, November 2, 2023. Honasa IPO has a lot size of 46 shares that will have subsequent bids in multiple lots of 46 equity shares each, with ₹14,904 being the minimum amount of investment required.
Refund, Allotment & Listing of Mamaearth ?
The Refunds will be initiated on November 8, 2023, and the shares will be credited to demat account on November 9, 2023. The Mamaearth shares are expected to be listed for the IPO is November 10, 2023. Mamaearth will be listed on both NSE and BSE
IPO size of Mamaearth?
The company’s IPO consists of an offer of 4.12 crore shares. It also contains a fresh share issuance of Rs 365 crore. The company is expected to raise Rs 1701.44 crore. Thus, Mamaearth was valued at Rs 10424.53 crore.
It is anticipated that the IPO will witness a revolution and see the sale of 3,186,300 shares by the Honasa promoter Varun Alagh. We might also see a sale of up to 100,000 shares by his wife, Ghazal Alagh. There will be other shareholders that will be selling their stakes in the OFS. MamaEarth share price has been set with a price of ₹308 – ₹324 per share for the IPO
About the Mamaearth Company :
Consumers are always concerned about the process that has been followed while manufacturing the products, especially when it comes to the cosmetic industry. The world is witnessing a paradigm shift in the way people perceive things. It is seeing a new era of cosmetic products that are produced naturally and are organic, and completely free of toxins.
By understanding the shift in the market and leveraging the need for organic products, Mamaearth has encapsulated the needs in the market and formed a startup in the cosmetics industry. Mamaearth was Established in 2016 by Varun Alagh and Ghazal Alagh, the brand has distinguished itself in the cosmetics industry as a platform that offers organic and non-toxic skincare products.
What does Mamaearth Operate on?
Mamaearth is a company that operates on an asset-light model that requires a high growth potential. It also creates interest in the investor’s community. It also focuses on research and development and product innovation. This may impact its short-term profitability due to the capital expenditure and the advertising expenses.
What is the valuation of Mamaearth?
There have been speculations about Mamaearth. However, Mamaearth valuation is around $1.25 billion. Some days ago, Honasa Consumer, which runs Mamaearth, the popular skincare brand, filed its DRHP (Draft Red Herring Prospectus) to get listed on the stock markets.
It is also looking to raise Rs 400 crore through a brand new issue of shares. Mamaearth IPO dates have been doing rounds for quite a while now!
Mamaearth is one of the most expensive companies in terms of its valuations. At the beginning of January 2022, the company was valued at $1.2 Billion, and this created a stir wondering people as to how the valuation of the company could double in less than a year. There is a certain metric used for gauging the valuations of a company. They are decided by the selling shareholders’ peer valuations, past valuations, and investment bankers.
There was a study that was conducted. The company became profitable in 2022 with a net profit of Rs 14 crore. It faced a huge loss of Rs 1332 crore in the financial year 2021, and in 2020, it faced a loss of Rs 428 crore.
It did see a profit in the first half of the financial year 2023. Even with a low base of Rs 110 crore, the company’s revenue jumped eight times from 2020 to 2022.
Where does the business of Mamaearth come from?
Mamaearth plans to set up 132 brand outlets, and 70 percent of its business comes from online channels that have a higher cost of customer acquisition. Mamaearth has been very good with influencer marketing and has partnered with many influencers and youtubers
What are the risk factors in Mamaearth?
Mamaearth proposes to utilize the net proceeds of IPO towards the ad expense in enhancing the visibility of its brands. It also proposes to utilize Rs34.27 crore for new exclusive brand outlets and ₹ 27.52 crore for investment in its subsidiary.
Mamaearth GMP & Mamaearth Share price
GMP or the Grey Market Premium for the Mamaearth IPO is currently ₹30. The grey market premiums or the share price of mamaearth are expected to fluctuate more near the listing date.
| 30th October | ₹30 |
| 29th October | ₹30 |
| 28th October | ₹30 |
| 27th October | ₹30 |
| 26 October | ₹30 |
| 25 October | ₹45 |
| 24 October | ₹30 |
The IPO purchased and sold in an unregulated market are known as the grey market. The shares can be sold for a premium or a discount.
If a share is sold for a premium it is expected to do good on listing however if a shares are trading at a discount on the grey market is it expected to list at lower prices. One should not subscribe for an IPO only based only on the premium price. As nobody knows what prices would be during the listing on the reglated exchanges like NSE and BSE. The actual mamaearth share price nse can be checked after its exchange listing
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